Austin, TV - KXAN-TV
in Austin, TX successfully launched their new, free WeatherBug desktop tool on the evening news
Wednesday night with a powerful combination of on-air and online promotion. Viewer participation
and interest has been incredible with registrations averaging over 100 per hour - with a one hour
high of 300!
"With over 4,500 registrations in 48 hours, WeatherBug's popularity has exceeded our expectations"
said Kevin Daly, KXAN Webmaster. "We've seen a sharp increase in the number of banner ad
impressions and traffic to our web site. It really is spreading like a Bug - even the local morning
radio DJ's are talking about it. This is definitely a killer app!"
Chief Meteorologist, Jim Spencer said, "WeatherBug is spreading like wildfire here in Austin.
It's the latest phenomenon. Everybody just loves it. They are raving about how WeatherBug keeps
them updated on weather events coming their way. One viewer even said it's like having her TV on
at work. WeatherBug is just one more way we can offer our viewers the latest in weather technology
and give them the weather coverage they count on."
WeatherBug enables KXAN to extend the reach of their popular LIVE WeatherNet Program to viewers'
PC desktops both at home and in the office. It utilizes KXAN's exclusive network of over 80
internet-connected local weather sites augmented by AWS's network of nearly 4,000 sites nationwide.
In addition to live, hyper-local weather conditions, KXAN's WeatherBug features their Doppler Radar,
personalized forecasts, as well as storm warnings and alerts. It's a valuable weather tool for
anyone who likes - or needs - to know what the weather is doing in their neighborhood.
WeatherBug is part of AWS's new WeatherNet+ Suite of Convergence Products which enables their
broadcast partners to distribute their live weather information over the airwaves, the Internet,
digital pagers, Internet ready wireless cell phones and Personal Digital Assistants like the
Palm Pilot and PocketPC. WeatherBug was recently selected as a Television Broadcast Editors
Pick of Show at NAB 2000 and was a feature product on the Lockergnome Daily Dispatch, one of
the most influential Websites and e-zines according to Fortune Magazine.
Catch the only safe Bug on the 'Net!
Download your FREE WeatherBug at http://weatherbug.com