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November 20, 2009   11:46:42 PM
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FOR IMMEDIATE RELEASE
May 22, 2000
For Information Contact:
Stephanie Blozy
WeatherNet + Product Manager
3012588390
sblozy@aws.com
Viewers Swarm to Catch KXAN-TV’s WeatherBug in Austin
 
Austin, TV - KXAN-TV  in Austin, TX successfully launched their new, free WeatherBug desktop tool on the evening news Wednesday night with a powerful combination of on-air and online promotion. Viewer participation and interest has been incredible with registrations averaging over 100 per hour - with a one hour high of 300!

"With over 4,500 registrations in 48 hours, WeatherBug's popularity has exceeded our expectations" said Kevin Daly, KXAN Webmaster. "We've seen a sharp increase in the number of banner ad impressions and traffic to our web site. It really is spreading like a Bug - even the local morning radio DJ's are talking about it. This is definitely a killer app!"

Chief Meteorologist, Jim Spencer said, "WeatherBug is spreading like wildfire here in Austin. It's the latest phenomenon. Everybody just loves it. They are raving about how WeatherBug keeps them updated on weather events coming their way. One viewer even said it's like having her TV on at work. WeatherBug is just one more way we can offer our viewers the latest in weather technology and give them the weather coverage they count on."

WeatherBug enables KXAN to extend the reach of their popular LIVE WeatherNet Program to viewers' PC desktops both at home and in the office. It utilizes KXAN's exclusive network of over 80 internet-connected local weather sites augmented by AWS's network of nearly 4,000 sites nationwide. In addition to live, hyper-local weather conditions, KXAN's WeatherBug features their Doppler Radar, personalized forecasts, as well as storm warnings and alerts. It's a valuable weather tool for anyone who likes - or needs - to know what the weather is doing in their neighborhood.

WeatherBug is part of AWS's new WeatherNet+ Suite of Convergence Products which enables their broadcast partners to distribute their live weather information over the airwaves, the Internet, digital pagers, Internet ready wireless cell phones and Personal Digital Assistants like the Palm Pilot and PocketPC. WeatherBug was recently selected as a Television Broadcast Editors Pick of Show at NAB 2000 and was a feature product on the Lockergnome Daily Dispatch, one of the most influential Websites and e-zines according to Fortune Magazine.

Catch the only safe Bug on the 'Net! Download your FREE WeatherBug at http://weatherbug.com

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