Gaithersburg, MD -- June 16, 2004 - WeatherBug today unveiled a breakthrough new feature for online marketers called “Borderless Advertising.” The format, part of the new WeatherBug 6.0, empowers advertisers to develop creative that literally “breaks” well beyond the traditional borders of the WeatherBug application and deliver “come to life” messages.

WeatherBug (www.WeatherBug.com) is a free, ad-supported Internet application that streams localized live weather information and news to 17.7 million unique monthly users. It consistently ranks as a top news and information online media property, according to comScore Media Metrix*.

The normal branding space in WeatherBug has increased 78% with the new WeatherBug 6.0. Advertisers can now take advantage of standard leaderboard ad banner sizes and can incorporate high-impact rich media capabilities such as Flash. The leaderboard advertising will offer marketers a great deal of space in a targeted position. With rich media availability, designers can shape the advertisements with graphics, animation and sounds to capture users’ attention and establish the message in a unique way. Advertisers can now also sponsor individual WeatherBug sections such as health & outdoors, travel or “Your Photos.”

“WeatherBug has a strong track record for innovating with new formats for online advertising that help marketers establish a long-term one-to-one relationship with business and consumer prospects right on their desktops,” said Andy Jedynak, Senior Vice President and General Manager, WeatherBug. “When you combine this innovation with our tremendous reach you have a powerful combination that drives brand awareness and sales.”

WeatherBug assists marketers in building stronger relationships with relevant users who are “in market” for their products and services. The Sponsor Select™ program encourages users to choose a sponsor that matches their current purchasing interests ultimately affecting the impact of the advertising spots. The BrandWrap™ innovation seamlessly integrates the advertiser’s content with the live weather information presented on the WeatherBug application. This WeatherBug online advertising program eliminates clutter, giving advertisers more crucial “face-time” to establish a one-to-one relationship with prospective customers.

"By becoming a TRUSTe licensee, WeatherBug gives its customers a clear signal that it is trustworthy and respects the privacy wishes of its users," said Fran Maier, Executive Director and President of TRUSTe. "We are pleased to have them on our distinguished roster of participants in the TRUSTe Privacy Seal program."

A cornerstone of the TRUSTe Privacy Seal and Certification Program is the ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism. Through automated Watchfire monitoring, TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes.

About WeatherBug®
WeatherBug (weatherbug.com) ensures that individuals, schools, businesses and communities always get the most precise live weather conditions, the most relevant reports, and the earliest weather warnings to safeguard their property and their lives. WeatherBug owns the world's largest weather network, which has more than 7,000 live sensors and over 1,000 cameras that generate neighborhood level reports every second, not just every hour. This network powers various products and services, including: WeatherBug, the number one weather Internet application, with over 34 million downloads, streams live neighborhood conditions to its home and work users; WeatherBug Media Services, which delivers live weather information to over 80 million U.S. households through partnerships with more than 100 local television stations; WeatherBug Education, which provides engaging weather information and educational tools to schools and colleges, including an online learning program for K-12 schools called WeatherBug Achieve; and WeatherBug Professional Services, which uses the company's unique weather network and software to provide high-value solutions for vertical industries such as energy, transportation, and first response. WeatherBug is a brand of AWS Convergence Technologies, Inc. (aws.com).

* 17.7 million unique visitors in May 2004, a 36% increase from the month before.

Press Contact:

CooperKatz & Company for WeatherBug
Steve Rubel, 212-455-8085
srubel@cooperkatz.com

Meredith Topalanchik, 212-455-8018
mtopalanchik@cooperkatz.com

Lesley Weiner, 212-455-8079
lweiner@cooperkatz.com