Gaithersburg, MD - AWS, Inc.
is pleased to announce that WeatherBug has been selected as a
Television Broadcast Editors' Pick of Show at NAB 2000. This prestigious award is given by the
editors of Television Broadcast magazine for "Achievement in the Advancement of the Art and
Science of Television Broadcast." Among the thousands of eligible products, WeatherBug was the
only weather product chosen.
WeatherBug is a component of the new AWS WeatherNet+ Convergence Suite that enables broadcasters
to extend their weather brand to software, wireless communications and education applications and
drive traffic to their web site. It utilizes AWS' exclusive network of weather stations and the
Internet to unobtrusively deliver live neighborhood weather conditions, personalized forecasts,
camera images, radar and alerts straight to a viewer's PC desktop. WeatherBug is designed to be
skinnable so that each partner station can customize the look and feel of the WeatherBug background,
content and web site to match their own brand identity.
"WeatherBug and WeatherNet+ will allow broadcasters to provide their viewers with the personally
relevant information they want, when and how they want it. There is simply no other source for this
type of live weather information anywhere," said AWS President, Robert Marshall. "This is a great
honor to be recognized among the top-caliber, industry leading corporations that have won this award."
In less than two weeks since its limited release to partner stations and member schools, the "Bug"
is spreading at the speed of the Internet - averaging close to 100 downloads an hour. "Feedback on
the Bug's ease of use and value has been overwhelmingly positive. With a 90% download-to-user ratio,
WeatherBug proves that people enjoy using it every day. It is the perfect way for a broadcaster to
extend their reach into viewers' homes, offices, schools and on the road, " said Stephanie Blozy,
WeatherNet+ Product Manager. "Everyone wins."
AWS, the pioneer in hyper-local weather communications, maintains the world's largest real-time
weather network with more than 4,000 neighborhood WeatherNet Systems in more than 100 TV markets.
This network is four times larger than the National Weather Service's reporting network which all
other weather content providers use for their current conditions. The live data generated by
WeatherNet is accessible via local partner TV stations, PCs on the Internet, digital pagers,
Internet-ready wireless cellular phones and PDAs.
WeatherBug is a free download; go to http://weatherbug.com
